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Social Media Marketing

YouTube’s New Shorts Monetization Process Will Come Into Effect in February

The updated monetization process could provide a new way forward for effective monetization of short-form video content.

How to Take Advantage of Meta’s Advantage+ Shopping Campaigns

Meta’s Advantage+ shopping campaigns have emerged as a valuable option for eCommerce brands.

In-App Spending Continues to Surge in China, Pointing to Opportunity for Western Social Apps

Social apps continue to seek out new ways to integrate in-stream spending, lured by the billions being generated in China.

Meta Expands Ad Targeting Restrictions for Teens, Adds New Ad Control Center for Young Users

Meta’s moving to provide more measures to protect young users.

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

The new option will see a flood of hashmoji fall down the screen when tapped.

Meta Calls for Increased Regulation of Child Safety Online

Meta’s called for more coordinated action after its first-ever Meta’s Youth Safety Summit.

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