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Social Media Marketing

Meta Will Now Enable You to Connect Your Heart Rate Monitor to its VR App

But how will consumers feel about feeding more of their personal data into Meta’s servers?

YouTube Adds New Analytics Updates, with a Focus on Shorts Content

In its first update of the year, YouTube has announced a range of analytics tweaks.

New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

data.ai’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push.

Twitter Rolls Out New, Swipeable Feed of Only Users That You Follow in the App

An easier way to access a non-algorithmic tweet timeline.

The 8-Step Checklist for Launching an Influencer Marketing Campaign [Infographic]

Looking to get into influencer marketing in 2023?

Microsoft’s Looking to Invest $10 Billion into Rising AI Start-up OpenAI

The investment could see AI creation tools become more mainstream very quickly.

Planning for 2023 - Researching Promotional Placements and Opportunities

In the fourth element of our ‘Planning for 2023’ series, we look at publication and influencer assessment. 

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