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Social Media Marketing

Facebook Switches to ‘Views’ as Its Primary Metric

Facebook's following Instagram's lead in making “Views” its focus metric. 

TikTok Adds New Gen AI Video Creation Tools for Marketers

TikTok's AI video generation tools are getting an upgrade.

LinkedIn Adds ‘Open to Volunteer’ Option

A new way to signal your interest in volunteering opportunities.

TikTok Files New Trademarks To Expand Its US Business

TikTok may soon launch some new programs to integrate more transactional functions. 

Is X Really Seeing a Mass Exodus of Users Post-Election?

Short answer: No. Longer answer: Maybe.

6 Best Practices to Effectively Manage Facebook Reviews

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental […] The post 6 Best Practices to Effectively Manage Facebook Reviews appeared first on SocialPilot.

Reports Suggest Ads Are Coming to Threads Early Next Year

Could Meta be looking to insert ads into Threads sooner than expected?

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