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Digital Marketing

X Tests Dedicated Video Tab in Lower Function Bar

Another step in its efforts to become a video first platform. 

What App Features Are People Willing To Pay For? [Infographic]

A look at the add-on elements that people are willing to pay extra for. 

Data Shows That X Premium Take-up Is Growing

X Premium has seen more interest since the U.S. election. 

AI Characters Are Already Driving Big Engagement in Social Apps

AI-generated bots are coming to take over social apps, whether you like it or not. 

The Key Principles of Video Ad Creation [Infographic]

Some key tips to help get your ad creation process on track. 

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