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Social Media Marketing

New Report Suggests X Usage is Declining Amid Various App Changes

New data from Apptopia suggests that Twitter's name change to X has not resonated with audiences.

Elon Musk Outlines Coming X Premium Subscription Packages, Including an Ad Free Option

But will they help to increase subscriber intake?

LinkedIn Updates Collaborative Articles, a Key Traffic Driver for the App

Contributing to Collaborative Articles can earn you a 'Top Voice' badge for your profile.

Snapchat Shares New Insight Into Its Unique Audience Reach

Snapchat's new report shows its unique audience reach, in variance to other social apps.

Snapchat Launches New Tools To Facilitate Creator Collaborations with Brands

Handy updates for your Snap ad planning.

X Adds New Source Reference Requirement for Community Notes

More questions are being raised about the viability of the Community Notes process.

X’s $1 Fee Initiative Is Likely to Further Erode the Relevance of the Platform

X's new paywall project could see fewer users signing-up to use the app.

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