Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.

Instagram continues to lean into more private sharing.

TikTok's looking to keep conversation around TikTok clips in-house.

TikTok continues to establish more measures to reassure EU authorities.

Meta says that its users no longer engage with news content the way they used to.

A key element in X's evolving creator push.

Some handy pointers for your IG messaging approach.