Some key notes on how the path to purchase is evolving online.

The new integration will help Snap connect with older audiences.

With more social interactions shifting to messaging apps, you may also need to realign your marketing approach. 

YouTube will enable all users with 50+ subscribers to broadcast with a guest.

Many long-serving experienced staff are leaving the company as Musk looks to re-shape the app.

Meta's looking to rationalize expenses, as its Metaverse investments continue to rise.

TikTok's hosting a range of themed events and activations.