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Social Media Marketing

TikTok’s Experimenting With an Ad-Free Subscription Offering

The experiment could be related to evolving EU regulations.

Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager

Reddit continues to build on its ad focus tools, as it works to maximize its revenue potential.

5 Ways to Use ChatGPT To Improve Your SEO Strategy [Infographic]

Some quick pointers for using generative AI in your SEO process.

X Adds Subscriber-Only DMs Setting For Deeper Engagement With Paying Audience

A new update to help drive more direct connection between creators and fans.

5 reasons CPG food and beverage brands are choosing Snapchat

In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Some interesting insights into evolving discovery and consumption habits.

X Continues To Entice Media Speculation With Unconventional Comms Approach

Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan. 

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