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Social Media Marketing

Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

Some interesting insights into evolving discovery and consumption habits.

X Continues To Entice Media Speculation With Unconventional Comms Approach

Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan. 

YouTube Launches New Subscriber Analytics to Assist in Content Planning

The more nuanced channel member analytics will give you more insight into what drives sign-ups. 

Pinterest Announces Free Webinar on Campaign Optimization Tips

It could be worth tuning in, especially as we head into the holiday push. 

X CEO Says the Platform Is on Track To Return a Profit in the New Year

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

X Experiments With Pinning Communities, Search Queries, Profiles and More

The option would make it easier to keep tabs on different aspects in the app.

TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process

The tool will help guide you towards TikTok’s various ad creation tools and examples. 

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