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Social Media Marketing

Reddit Announces First Conversions API Partner

Reddit continues to add more business elements ahead of its coming IPO.

LinkedIn Launches ‘Website Actions’ Tracking to Simplify Ad Response Measurement

The tool aims to simplify website engagement tracking based on ads.

LinkedIn Reports Record Engagement Gets a Boost From AI

LinkedIn's seeing more engagement, with its AI tools helping to drive performance.

YouTube Adds Playlist Analytics, New Insights to Assist in Content Planning

The latest round of updates for YouTube creators.

Meta Launches New Engaged View Attribution Option for Video Ads

The option will provide insight into conversions a day after ad exposure.

Social Media CEOs Face Tough Questions Over Child Protection in US Senate

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

Universal Music Will Pull Its Tracks From TikTok

Tracks from some of the biggest stars in the world will no longer be available in the app starting Feb. 1.

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