TikTok is making steady advances towards integrating generative AI into the app.

Could TikTok be looking to change viewer behaviors in the app?

The new program marks a significant development in Meta's data research process. 

Reddit had initially sought a $15 billion price tag. 

Another means to prompt more live-stream engagement.

YouTube's display of the 2024 Super Bowl ad campaigns is now live.

Taking a humorous approach can be an effective way to create more resonant messaging in the app.