In a digital world with countless options, the food and beverage industry has been recently leaning heavily on Snapchat.

Some interesting insights into evolving discovery and consumption habits.

Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan. 

The more nuanced channel member analytics will give you more insight into what drives sign-ups. 

It could be worth tuning in, especially as we head into the holiday push. 

And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

The option would make it easier to keep tabs on different aspects in the app.