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Social Media Marketing

Meta Outlines Its Evolving AI Ad Targeting Process, Which Is Improving Ad Performance

Meta's ad systems are improving through the use of more advanced automated targeting.

TikTok Launches New In-App Music Hub to Highlight Trending Artists

The #NewMusic hub will showcase the latest tracks in the app.

How Will Twitter Change Under a New CEO?

Twitter's incoming CEO could spark a shift in strategic focus for the app.

Meta Begins Testing Generative AI Elements for Facebook and Instagram Ads

Meta's looking to further align its tools with the generative AI shift.

Elon Musk Announces that He’s Hired a New CEO to Replace Him at Twitter

It's a big job, which will put a heap of pressure on the incoming chief.

LinkedIn Will No Longer Count Inactive or Restricted Accounts in Connection and Follower Stats

Your LinkedIn audience counts may see a dip this week.

Twitter Launches Initial Version of Encryption for DMs

But they're not really encrypted, not really secure, and not readily available in the app.

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