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Social Media Marketing

Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Snapchat's latest research report looks at consumer response to simple versus complex AR executions.

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

Twitter Moves to Next Stage of Testing for its New ‘Status’ Indicators

Twitter's status indicators could add more quick context to your tweets.

YouTube’s Testing a New Process to Crowd-Source Feedback on Automated Caption Accuracy

The process will enable users to provide feedback on incorrect captions on clips.

Instagram Expands Test of Multiple Links in User Bios

The option would provide more capacity to drive traffic from your IG presence.

Twitter Launches First Stage of the Live Roll Out of Tweet Editing

The most anticipated social media feature, maybe ever, is now live for some users.

Twitter Tests New Tweet View Count Display to Better Highlight Content Reach

The up front view counts would provide more context on actual tweet reach.

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