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Social Media Marketing

TikTok Shares New Insights into the Effectiveness of Marketing Mix Modeling in Ad Measurement

TikTok's looking to help marketers evolve their performance measurement processes.

LinkedIn Shares Key Milestones of its 20 Year History [Infographic]

Here's a look at how LinkedIn's ad products have evolved since 2003.

WhatsApp Adds More Single-Vote Polls, New Captions Options on Re-Shares

Some new ways to add additional context to your WhatsApp chats.

YouTube Looks to Streamline Channel Page Options to Improve Engagement

YouTube's looking to simplify the channel display to improve discovery.

Instagram’s Testing a New Generative AI Sticker Creation Process In-App

Meta's keen to dive into the generative AI trend.

Twitter’s Bot-Battling Claims Don’t Add Up Based on Relative User Growth

Twitter's either added a record amount of new users, or it's not tackling bots as aggressively as it claims.

TikTok Expands ‘Creativity Program’, Providing More Monetization Opportunities for Creators

TikTok continues to work on more ways to get creators paid in the app.

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