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Social Media Marketing

Threads Adds New Desktop Functionality, and the Ability to Follow Specific Conversations

Meta continues to roll out updates for its new app.

Google Adds New AI Tool to Help Maximize Video Ad Performance

The tool will scan your uploads to ensure all the key elements are present.

New Report Looks at the Key Challenges that Social Media Marketers Face in 2023

Hootsuite surveyed over 3,800 social pros to get their insights into the key challenges of the field.

LinkedIn Adds New Generative AI Search Tools to Sales Navigator, Makes AI Courses Available for Free

LinkedIn continues to add more generative AI tools.

Pinterest Unveils New Ad Tools and Creative Options at ‘Pinterest Presents’ Event

Pinterest has unveiled a range of new options at its annual advertiser event.

WhatsApp Launches Topic-Based ‘Channels’ in More Regions

Channels provides a way to follow topics of interest in WhatsApp.

Tech Leaders Meet With U.S. Senators to Discuss AI Regulation

As generative AI continues to evolve, the need for regulatory oversight also increases.

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