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Social Media Marketing

X Adds Streamlined Reply Option for DMs, Shares Details of Coming Audio and Video Calls

X is looking to make DMs a bigger factor, leaning into broader social media engagement trends.

X Adds New Privacy Policy Notes on Biometric Info, Job History and AI Model Training

X is looking to utilize user data in more ways. 

Can Threads Still Capitalize on Early Interest?

Has the opportunity for Threads already passed?

Threads Launches Initial Test of Keyword Search

A key update for Meta's Twitter competitor app.

New Report Provides Insights Into How to Drive Customer Loyalty Amid Connective Shifts

The report looks at what consumers expect from brands, and how to drive enhanced loyalty. 

TikTok’s AR Effect House Comes Out of Beta Mode

TikTok's Effect House is a key link to the evolving opportunities of AR.

TikTok Outlines Enhanced Transparency Measures, in Compliance With EU DSA Regulations

The new tools provide more insight into how TikTok uses user data, and how brands are targeting their ads based on the same.

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