The new deal will enable Amazon merchants to connect with Facebook and IG users.

The insights include a breakdown by generation and could support your marketing outreach. 

Meta is seeing strong momentum with its lead gen ads products.

Now you can link people through to specific segments in your video uploads.

It's pretty basic, but it's a start

Including new, AI-powered business overview tools.

More IG users are engaging in private groups, and Instagram is looking to feed into that behavioral shift.