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Social Media Marketing

Meta Outlines Advancing Process for Creating Realistic Digital Avatars for the Next Stage of Connection

The new avatar creation tools will open up a range of new opportunities within the broader metaverse shift.

WhatsApp Partners with Indian Government to Provide Digital Identity Documents In-App

It's another step in Meta's push to make WhatsApp into a more essential utility for Indian users.

TikTok Will Launch the First Stage of its LIVE Subscriptions Program This Week

The new offering will provide another monetization pathway for TikTok creators.

Instagram Outlines Update Visual Elements to Better Connect with its Purpose

Instagram's visual elements will look a little different - which will also help to improve accessibility.

The State of Social Listening in 2022 – Improving Your Listening Process

In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.

Meta Announces 'Recurring Notifications' for Business Messaging, a Significant Shift in its Platform Approach

The new recurring notifications process is a significant shift in how Meta has enabled message notifications in the past. 

Meta's Adding More Ad Targeting Information to its Ad Library Listings

The update will provide more transparency into how Meta's more sensitive ad targeting categories are being used by Pages.

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