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Social Media Marketing

Social Commerce May Not be the Trend That Many Had Hoped - Which is Bad News for TikTok

With Meta scaling back its in-app commerce plans, that could signal a bigger issue for TikTok and its growth plans.

Meta Launches New B2B Advertising Audiences to Help Marketers Reach Key Decision Makers

The new audience segments will provide another way for B2B brands to reach key decision makers across Meta's apps.

WhatsApp Adds New Privacy Tools, Including Online Activity Controls and the Ability to Silently Leave Group Chats

WhatsApp continues to add in more privacy tools, despite ongoing concerns from various authorities.

YouTube Adds New Prompts for Shorts Content, New Insights into Channel Recommendations

YouTube's new comment stickers will provide new ways for users to engage via Shorts.

Snap Tests Next Stage of In-Stream Commerce with New Product Stickers for Snaps

Snapchat's developing new, more interactive product display options.

TikTok Launches New Ad Targeting Transparency Tools to Help Users Manage How Their Data is Used in the App

The new option will enable users to see why, exactly, an ad is being shown to them in the app.

Snap Launches New ‘Family Center’ so Parents Can Monitor Who Their Teens are Interacting with in the App

The new feature will enable parents to keep tabs on who their kids are engaging with. 

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