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Social Media Marketing

New Study Finds Facebook's Interest Targeting is Inaccurate Around 30% of the Time

For Facebook advertisers, this could provide more insight into your targeting and performance tracking.

Twitter Adds Three More Providers to its Official Partner Program

You now have more options to help maximize your Twitter campaigns.

Reddit Brings Back its r/place Communal Digital Art Project in April

The project brings collaborative art to the Reddit community.

Pinterest Expands Creator Fund with a Focus on Helping Creators from Underrepresented Communities

As it seeks to maximize its opportunities, Pinterest is looking to provide more support and training for its top creative talent.

Instagram Adds New Prompts to Help Raise Support for Charitable Causes

The new prompts will make it easier for interested users to show their support for selected charities.

New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe

After reports that Meta may be forced to leave the EU, a new agreement in principle has been reached to secure transatlantic data flows.

How to Fix Ad Measurement With Incrementality Testing and Experiments

Platform attribution is broken. Incrementality testing can reveal the true impact of ad campaigns.

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