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Social Media Marketing

Meta Posts Increase in Users, Steady Revenue, in Latest Performance Update

Meta's facing some tough challenges, but remains a key element in the broader interactive landscape.

TikTok Tests Reducing Music Options as Part of Ongoing Negotiations Over Music Usage Rights

The test is underway with some TikTok users in Australia.

OpenAI Announces Paid Subscription for ChatGPT

ChatGPT has quickly become a hugely valuable addition to the digital marketing toolbox.

Investigation Finds Twitter is Approving Bot Profiles for Verified Checkmarks

Battling bots was one of Elon Musk's key aims in buying the app.

TikTok Shares Tips for Brands Looking to Tap into Super Bowl Discussion in the App

TikTok could provide another pathway to tap into viral moments around the game.

Twitter Cancels its Collaborative Tweets Experiment

Twitter first launched its Co-Tweets experiment in July last year.

Snapchat Adds 12 Million Users in Q4, Posts Lower Than Expected Revenue Result

Snapchat continues to grow in the Asia Pacific region, but revenue challenges remain.

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