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Social Media Marketing

9 Essential Social Media Manager Skills You Should Have

The role of social media in the growth of businesses has triggered an increase in the demand for social media managers. And it’s understandable. Given that building a solid social media presence requires perfection across multiple stages, the job of a social media manager is diverse as much as it is critical. A social media […] The post 9 Essential Social Media Manager Skills You Should Have appeared first on SocialPilot.

Best Times to Post on Social Media in 2022

So, what is the best time to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Why? Because there isn’t any. The landscape has […] The post Best Times to Post on Social Media in 2022 appeared first on SocialPilot.

Google Adds New Exposure Frequency Controls for CTV Campaigns

The new option will enable more brands to generate more reach with their Connected TV campaigns.

The Metaverse Doesn't Exist, But Meta is in Charge of the Broader Narrative

We're still a long way off the full, immersive metaverse experience, but that hasn't stopped billions of dollars from flowing into metaverse projects.

Twitter Tests New 'Articles' Option, Potentially Enabling Long-Form Posts in the App

Long-form posts on Twitter? A new experiment appears to be exploring expanded communication options in the app.

YouTube Generated $28.8 Billion in Ad Revenue in 2021, Fueling the Creator Economy

YouTube's creator funding models continue to solidify its position as the top online video platform.

Facebook Loses a Million Daily Active Users, Posts Big Revenue Result for Full Year 2021

Meta continues to bring in the big bucks, though the overall daily usage of Facebook has declined for the first time. 

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