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Social Media Marketing

66% of Brands Spent More on Creator Marketing in Past Year

Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.

49 Essential Social Media Statistics for a Successful Online Strategy in 2022 [Infographic]

In this infographic, StatusBrew shares significant social media stats that marketers should know in 2022.

The Evolving Landscape of Social Media Influencers Marketing [Infographic]

Understand how social media influencers are impacting the marketing industry in 2022. 

Instagram Launches New Moderator Option for IG Live Streams

Now, broadcasters will be able to assign a moderator to help manage their streams.

Twitter's Working on Tweet Awards, Another Creator Monetization Option

The option looks set to become another creator monetization pathway.

How the Producer Economy Is Changing Influencer Marketing

Brands that become content producers have more flexibility, including how they negotiate relationships with influencers.

Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully

Eight in 10 people surveyed by Gartner want to see brands take an action, but typical moves like making a statement or pausing marketing activity ranked low.

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