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Social Media Marketing

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

Meta Explores Celebrity-Voiced AI Chatbots

After the company’s celebrity-faced bots didn’t work, it is trying a different approach.

Assessing the Electricity Requirements of AI Development [Infographic]

Microsoft's use of electricity has doubled since embarking on its AI push, per Visual Capitalist. 

The Psychology of Sharing: Emotions Content Must Evoke To Go Viral [Infographic]

Viral content often evokes a specific emotion like joy, anticipation or fear, per Salesforce. 

US Secretaries of State Call on X to Address Election Misinformation

In an open letter, the group has called for improvements to X’s Grok AI chatbot.

Snapchat Reaches 850M Users, Improves Ad Revenue Performance

In its Q2 earnings report, Snap reported that global time spent watching content in the app has grown 25% year over year.

Threads Gains Momentum as Users Reach 200M

The user growth rate tripled over the last month in a sign that Threads now has a real opportunity to grab a significant portion of online attention.

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