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Social Media Marketing

X Shares Insights Into Olympics Engagement

The 2024 Paris Games is a critical opportunity for X, which is struggling to win back advertisers.

Meta Launches Custom AI Bot Creation Platform in the US

Is there really a need for bots that can answer common fan questions and story replies on a creator’s behalf?

Report Looks at How Top Brands Are Winning on TikTok

The top TikTok brands, by earned media value, are Amazon, NBA, NFL, Sephora and Fortnite, according to CreatorIQ's research.

Instagram Tests New Reels Filter for Posts With Notes

Notes have proven especially popular with young users, which is why Instagram continues to provide new ways to engage with them. 

X Staffs New Safety Center in Texas

Could this be the start of a bigger move for the company?

New Data Suggests X Is Still Far From Profitability

Financial performance numbers highlight the dire state of the app, with no clear pathway to profitability in sight.

X Adds New Setting To Opt out of Sharing Data To Train Grok

A new setting on data permissions for Grok was quietly added and users opted in by default.

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