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Social Media Marketing

LinkedIn Reports Higher Revenue and ‘Record Levels’ of Engagement

With LinkedIn’s video uploads escalating 34% during fiscal Q4, the platform is leaning in with features like its full-screen video feed.

E.l.f. Gets in on ‘Hot Girl Walk’ TikTok Trend in Time for Olympics

To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

Meta Increases Users and Revenue in Q2

Meta’s latest performance results underline the enduring strength of Zuck’s social giant.

TikTok Announces Inaugural ‘Visionary Voices Africa’ Group

TikTok’s showcasing African region creators this month. 

Survey Shows That Snapchat is a Key Social Shopping Platform

New data shows that Snap users are increasingly open to shopping recommendations.

Meta Retires its Celebrity-Styled AI Bots

Meta’s moving on from its celebrity styles bots.

Publicis Groupe Acquires Influencer-Marketing Giant Influential

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage consumers.

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