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Social Media Marketing

X Confirms It’s Moving Out of San Francisco HQ

Staff will be moving out of the platform’s longtime head office over the coming months.

YouTube Tests Picture-In-Picture Ads for Live Streams

The small screen ads will be displayed at the top of in-progress streaming content.  

X Sues GARM Over Percieved Effort to Steer Advertisers Away from the App

X claims that GARM has coordinated to punish X’s free speech push. 

TikTok Shuts Down Incentive Program in Europe

The program, TikTok Lite, offered cash incentives for in-app activity.

X Continues To Develop X Payments Option

A payments user interface appears to be in the works while 31 U.S. states have approved money transmitter licenses for the platform. 

Meta Removes Detailed Targeting Exclusions From Ad Campaigns

Ad campaigns perform better without exclusions, internal research shows. 

Meta Explores Celebrity-Voiced AI Chatbots

After the company’s celebrity-faced bots didn’t work, it is trying a different approach.

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