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Social Media Marketing

Reddit Updates Search Tools, Adds Capacity to Search User Comments

The capacity to search Reddit comments will significantly enhance the platform's value as a research tool.

TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

TikTok's the latest social platform to try out downvotes as a feedback option, in order to help it improve the user experience.

YouTube Launches New 'Search Insights' for All Creators

The new Search Insights tab will provide data on what people are searching for in the app, and on your channel specifically.

TikTok Shares New Tips on How to Maximize Content Performance in the App

The tips could provide some valuable guidance for your TikTok marketing approach.

YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.

Elon Musk Launches Hostile Takeover Bid for Twitter

In a move that few could have predicted, Elon Musk is now looking to buy Twitter outright.

WhatsApp Announces 'Communities' to Enhance Group Chats in the App

Communities will facilitate broader connection with like-minded people, and include a range of new engagement features.

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