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Social Media Marketing

How Wawa gained 2.6M social media followers

The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram's trying out a range of new ad formats, in new places in the app.

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Meta's developing new ad tools in line with evolving data privacy expectations.

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta's looking to monetize Reels with some new ad options.

Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Meta's keen to highlight the value of its metaverse vision - but do you need to go all-in just yet?

Meta Will Shut Down its Newsletter Platform Early Next Year

Meta's shutting down its newsletter platform just 18 months after launch.

Musk Reissues Original Twitter Offer in Bid to Avoid Court Battle

It looks like Elon has had a change of heart - again.

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