Video is fast becoming an essential element of any effective digital marketing strategy.

With an ear on the ground, we're watching the advertising industry navigate the uncertainty of a cookieless future, keep up with the non-existent metaverse, and jump on growing media channels.

Some key notes on how to formulate a more effective content creation and posting approach.

TikTok has had a transformative impact on social media, which includes approaches to marketing.

Musk says that Twitter's failure to provide accurate info on fake accounts is a breach of the deal's terms.

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

Will Elon Musk try to wriggle out of the Twitter deal?