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Social Media Marketing

YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out a range of analytics tweaks and updates.

The Pros and Cons of Influencer Marketing for Your Brand [Infographic]

A look at the benefits, and risks, of influencer marketing for your business.

Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.

Meta Launches New Legal Proceedings Against Data Scraping, Helping to Establish Precedent Around Misuse

Meta's ongoing legal enforcement actions are helping to evolve laws around the misuse of user data.

TikTok Looks to Reassure US Authorities that US User Data is Not Being Shared with the CCP

China's continued actions in opposition to other regions could see TikTok caught in the middle.

Pinterest Launches Pin Ads in Argentina, Colombia and Chile

Pinterest continues to expand its ad offering, as it works to maximize its revenue potential.

Pinterest Will Now Provide Employees with More Freedom to Work from Where They Choose

Pinterest will let staff work in foreign locations for three months of the working year.

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