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Social Media Marketing

Report Finds No Correlation Between Social Media Engagement and Content Readership

More comments and likes doesn't necessarily lead to more clicks.

Comscore Adds Shorts Measurement Into Expanded YouTube Data Partnership

Expanded YouTube measurement from Comscore.

How LinkedIn Assesses the Value of Its Generative AI Features

LinkedIn has added a heap of generative AI elements in recent months. 

Meta Outlines Technical Requirements for Messaging Interoperability in Europe

Now for an exciting update from the world of platform interoperability. 

LinkedIn Launches New Tools to Assist in Internal Career Progression

Some new tools to assist in employee career changes.

US Senators Raise New Push to Ban TikTok

TikTok's once again facing a potential ban in the U.S. 

LinkedIn Outlines Renewed Focus on Industry-Specific Content and Knowledge Sharing

LinkedIn's looking to partner with niche publishers to build its shared knowledge base.

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