Marketing Excellence (over $25,000) Award Finalist Social Media Campaign, Sunshine Village,Banff "Campaign gains black diamond momentum"
“In the space of a single season, we have become social media leaders in the ski industry,” says Don Beaulieu, Vice President of Sales, Marketing, Sponsorships & New Business at Sunshine Village Ski and Snowboard Resort.
“In the space of a single season, we have become social media leaders in the ski industry,” says Don Beaulieu, Vice President of Sales, Marketing, Sponsorships & New Business at Sunshine Village Ski and Snowboard Resort. “That is a big deal because this industry takes its social media savvy seriously. We are proud to have an engaged community that believes in our brand and who are ambassadors for the Sunshine Village experience. We had a strategic focus to create a highly innovative campaign that sparked engagement, while at the same time produced tangible results in a sales-oriented environment.”
The social media campaign included: Facebook advertising, a Ski The Day Before We Open Twitter contest, an opportunity for Sunshine Village fans to name the terrain park or become Sunshiner of the Day and have their photo placed as the Facebook page banner image, and the use of Google+ streaming video to showcase the Spring Concert Series and Slush Cup.
“Our social media team implemented some forward-thinking initiatives that enhanced our community engagement and we are thrilled to be recognized for these accomplishments,” says Beaulieu. “The Travel Alberta Alto Awards have established themselves as the definitive benchmark for highlighting industry success and we are honoured to be nominated in the Marketing Excellence category.”
“The Travel Alberta Alto Awards have established themselves as the definitive benchmark for highlighting industry success and we are honoured to be nominated in the Marketing Excellence category.”
Sponsored by the Brewster Travel Canada, the Marketing Excellence (budget over $25,000) Alto recognizes creative marketing campaigns that encourage travel to, and within Alberta. Emphasis is on original and effective campaigns that push the boundaries and result in greater than expected return on investment.