The campaign for one leg of the brand’s Sunsets Festival World Tour saw 5.1 million impressions and utilized several ad formats to drive results.

The Halloween content series now in its second year will also be leveraged by Hulu to support its Huluween campaign and new original film, “Carved.”

Social media platforms like TikTok put consumers in shopping mode 24/7, so retailers need to know how to create engaging content, said Chris Bruderle, IAB's VP of industry insights and content strategy.

A look at the next wave of AR glasses and which will win out with consumers.