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Social Media Marketing

xAI Acquires X in a Deal That Secures the App’s Immediate Future

Elon Musk has used the AI hype to effectively save his app from financial oblivion.

How Meta Makes its Money [Infographic]

A quick overview of Meta’s ever-growing ad empire.

Reddit Shares Data on Rising Women’s Health Discussion in the App

New insights into the value of discussion on Reddit.

WhatsApp Adds Music for Status Updates

You’ll be able to choose from Meta’s full music library to accompany your WhatsApp Status posts. 

X Shares Data on Gen Z Users in Europe

Insights into what younger users on X are engaging with. 

Utah’s Making App Stores Responsible for User Age Checking

Apple and Google will have to verify user ages for app downloads.

Pinterest Shares Data on the Power of Positivity for Social Media Ad Response

The report highlights the influence that positive experience can have on ad response.

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