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Social Media Marketing

LinkedIn Adds Dynamic UTM Parameters to Campaign Tracking

A new option for tracking LinkedIn campaign performance.

YouTube Tests AI-Based Skip Ahead Option, Remixes of Already Remixed Shorts

Some new options that lean into emerging viewer behaviors.

Threads Adds Native GIF Search and Posting on the Web

GIFs on web are now available for Threads users.

Creators Raise More Questions About X’s Monetization Opportunities

X still has a way to go in offering a viable monetization offering for most creators.

TikTok Publishes Guide on Lead Generation Best Practices

Some tips for your TikTok marketing approach. 

Meta’s Move Away From Political Content Makes Sense

Meta’s making political content opt-in, and there’s good reason for the shift.

Threads’ Sports Score Updates Fail on One Key Element

Threads is looking to encourage more sports discussion, but it may not work just yet.

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