As the most-watched streaming service for TV in America, YouTube is banking on its potential to help marketers reach viewers with new ad options.

In one new process, users can claim an advertised offer in-stream and the relevant discount code will be automatically applied at checkout.

Could this be the start of a new wave of restrictions on the app?

Meta continues to build its metaverse experiences.

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform. 

Interest in sports is rising on TikTok.

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.