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Digital Marketing

New brands jump at endorsement deals with influencers, celebrities: study

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds

New data shows Snap influencers have a big impact on shoppers.

YouTube Pulls Music by Big Name Artists in Latest Licensing Dispute

The Google company is currently in negotiations with SESAC.

X Needs To Pay $5M in Fines Before Brazil Reinstatement

X is facing significant fines before Brazil will lift its block on the app.

Social media posts cost DraftKings $200,000

The company’s PR firm posted new information in the name of the CEO on sites that hadn’t first been disclosed as places where such information would be released, the SEC says.

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