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Social Media Marketing

Threads Launches Initial Test of Trending Topics to Users in the US

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

X Previews Bookmark Alerts In-Stream

A new way to stay on top of your bookmarked posts on X.

Reddit Publishes Report Into How the Platform Is Influencing Purchase Decisions

The report looks at how consumers are using Reddit insights to refine discovery.

X Announces Exclusive Content Deal With the WWE

X continues to build out its video content slate.

Pinterest Adds More Users in Q4, Announces Google Ad Partnership

The latest performance numbers from Pinterest.

Meta Shares Notes on the Development of Its AI-Based Ad Targeting Systems

Some new notes from Meta's ad team on its evolving AI ad tools.

X Starts Displaying Sports Gambling Odds In-Stream, Powered by BetMGM

Another controversial move for the Elon Musk-owned platform.

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