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Social Media Marketing

YouTube Expands Test of Chat Topic Sorting To Live Streams

YouTube's expanding its AI-generated chat summaries test once again.

X Pitches Advertisers on the Potential of Big 3 Tie-In Campaigns

X is hosting live Big 3 games this season.

Threads Adds Live MLB Scores To Encourage Sports Engagement

Users can now track the latest discussion points as they come up, which could be a big winner for the app.

X Launches Advanced Analytics for Premium Subscribers

Users can only access analytics if they pay, slipping another element behind a paywall and building on X’s subscription push.

YouTube Tests Image-Based Search via Google Lens

Relevant YouTube clips could help users better understand what they’re looking at.

WhatsApp Expands Video Group Chats to 32 Participants

More participants can be displayed on screen, facilitating enhanced interaction in group chats.

TikTok Launches New Musician Interview Series to Promote Top Artists

TikTok's looking to further enhance its connection with the record industry.

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