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Social Media Marketing

Instagram Experiments With Chat Widgets to Prompt More Engagement

Chat widgets would enable users to add additional indicators into their chats.

X Adds Khloe Kardashian to Its Original Video Creator Slate

A Kardashian is a big signing, but will it be enough to bring more eyeballs back to X?

TikTok Launches New Image Sharing App Called Whee

TikTok’s keen to tap into image sharing.

TikTok Announces New Taylor Swift In-App Experience

A new way to engage Taylor Swift fans—of which there are many. 

TikTok Expands ‘Out of Phone’ Campaigns with UGC

Out of Home: Branded Mission will invite TikTok creators to participate in off-platform promotions. 

Instagram Adds Music for Carousel Posts With Video

Another music integration from IG. 

Instagram Adds Live Streams for Close Friends Only

A new way to encourage more intimate sharing in the app.

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