Defining your brand mission is a key first step in building a social media marketing strategy.

Twitter famously banned political advertising back in 2019.

This could help in your 2023 planning...

Twitter's new view count display hasn't been hugely popular, but this might help.

What's coming next for IG? Here are the platform's three key areas of focus.

Twitter 2.0 should really be called 'Twitter 1.5', because there's not much new in this 'updated' iteration of the app.

Whether you’re a marketer, content creator, or influencer, you must know about the importance of video content. With an attention span of eight seconds, dynamic and engaging videos allow social media users to grab their audience’s attention, allowing creators to establish a connection with fans, promote their services or products, and achieve other goals. Per […] The post Instagram Reels vs. TikTok: How to Make the Right Choice appeared first on SocialPilot.