With more social interactions shifting to messaging apps, you may also need to realign your marketing approach. 

YouTube will enable all users with 50+ subscribers to broadcast with a guest.

Many long-serving experienced staff are leaving the company as Musk looks to re-shape the app.

Meta's looking to rationalize expenses, as its Metaverse investments continue to rise.

TikTok's hosting a range of themed events and activations.

Elon Musk's subscription plan won't offer the value that he thinks.

Communities will provide more ways to discover related chat groups in the app.