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Social Media Marketing

Pinterest Hosts First 'Color Takeover' Campaign, Which Matches Products with Color Searches

The campaign will match products with color searches, as opposed to category interest

Instagram Tests Removing the 'Recent' Tab from Hashtag Searches

The change is designed to make hashtag seaerches more relevant, and discourage trend jackers.

Instagram Product Tags Are Now Available to All Users in the US

Expanding access to product tags could see a lot more people browsing and buying via their IG feed.

Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store

The new badges will provide more assurance when downloading Google Chrome extensions.

YouTube Adds New Shorts Shelf in Trending to Highlight the Top Shorts Clips

The new display is another way for YouTube to lean into the popularity of short-form video.

TikTok Launches 'Interactive Add-Ons' to Help Brands Build More Engaging Ads

A new range of considerations for your TikTok ad efforts.

Meta Launches Fundraisers in Reels, Another Way to Raise Money for Causes in the App

Instagram continues to add to its fundraising tools and options.

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