Meta's announced a range of new tools designed to help small businesses use messaging in their customer connection process.

The program will provide training, networking events and support initiatives for API-owned businesses.

The option could provide new opportunities, both for advertisers and tweet creators.

Behold the power of the optimized social media images! Well, who doesn’t like an image well done? Psst here’s a secret… It’s the right social media image sizes that make them look so good. Beg to differ? We all know that images don’t just look good because of any one element. It’s all the elements […] The post The Complete Social Media Image Sizes Cheat Sheet appeared first on SocialPilot.

No two social media posts should be the same. There’s a good reason for that – no two social media platforms are the same. While ‘connecting and sharing with people’ lies at the core of every platform, each one is unique in many ways – Twitter is for updates, Facebook is for keeping in touch […] The post How to Craft Engaging Posts for Facebook, Twitter, and LinkedIn appeared first on SocialPilot.

According to statistics, 79% of B2B marketers believe LinkedIn is a good source for generating leads, and 97% of B2B marketers use it to drive their content marketing strategy. Needless to say, LinkedIn has come a long way from being just a job recruitment network to a goldmine of sales, leads, and branding for big […] The post LinkedIn Analytics: The Ultimate Guide For B2B Marketers appeared first on SocialPilot.

If you’re using social media for sales enablement and to promote your business, you have several metrics you need to track whether you’re a large, medium, or small business. Otherwise, you aren’t getting the best out of your social media presence. You might not even be getting your money’s worth. These days, social media is […] The post 12 Social Media Metrics You Should Be Tracking appeared first on SocialPilot.