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Social Media Marketing

YouTube Will Now Enable Brands to Buy Specific Time Slots Around Major Events for Masthead Ads

The new option will enable brands to own a timeslot surrounding a major event.

TikTok Provides More Ways to Amplify Organic Content with Updated ‘Promote’ Tools

New ways to create quick campaigns on TikTok.

Instagram Expands Gifts for Reels Creators to All Creators in the US

Another way for creators on IG to get paid for their work. 

Snapchat Announces its Partner Summit for 2023

Snap will preview its latest features, tools and advancements.

LinkedIn Publishes New Guide to B2B Marketing KPIs

Looking to establish a more effective measurement process for your digital marketing efforts?

Mobile’s Influence on Digital Commerce Soars, Study Finds

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore.

Microsoft Previews Updated Bing Search Engine, with ChatGPT Integration

Bing 2.0 is coming, and it could have a big impact on search behavior.

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