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Social Media Marketing

Musk Says That, as of April 15th, Only Tweets from Twitter Blue Subscribers Will be Recommended in the Main Feed

A big change to try and drive Twitter Blue take-up - but will it work?

Twitter’s Amplifying Tweets from a Selected List of VIPs as it Seeks to Prop Up Engagement

Elon Musk has established a list of VIP accounts that get preferential treatment in the app.

Meta Launches New Reels Ad Options as it Leans into Evolving Consumption Shifts

As short-form video becomes a bigger focus, Meta’s looking to help advertisers tap into the shift.

Elon Musk Says that Paid Social Media Will Become ‘The Only Social Media That Matters’

Elon Musk is banking heavily on subscription revenue, which, thus far, hasn’t fared well.

Meta Adds New Group Post Sharing Option on Instagram

The option would make it easier to start a group chat about an IG post.

Pinterest Adds New Display Options, Including Shoppable Items in Separate ‘Shuffles’ App

New opportunities to get in front of your target audience via Pins.

TikTok Looks to Facilitate Branded AR Campaigns with New Program

The new program will enable brands to team up with AR creators on campaigns.

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