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Social Media Marketing

Meta Launches Live Roll-Out of VRS System to Mitigate Unintended Bias in Ad Exposure

The VRS system works as a check, of sorts, to ensure that ads on Facebook and IG are being shown to a broad spectrum of users.

Twitter Adds ‘Hashfetti’ Effect to Branded Hashtag Campaigns

The new option will see a flood of hashmoji fall down the screen when tapped.

Meta Calls for Increased Regulation of Child Safety Online

Meta’s called for more coordinated action after its first-ever Meta’s Youth Safety Summit.

Instagram’s Updating its UI, with the Shop Tab to Disappear from the Main App Screen

The update is another concession that in-stream shopping isn’t taking off as well as Meta hoped.

Twitter Outlines Roll-Out Plan for Alternative Feeds, Updated Bookmarks UI and Long-Form Tweets

Elon Musk has mapped out a series of new UI updates coming over the next few months.

24 Ways to Get More Subscribers on Your YouTube Channel [Infographic]

Some quick pointers to help in your YouTube channel growth.

Planning for 2023 - Researching the Competition

Understanding the competitive landscape - and what they’re getting right, and wrong - is another key step in your digital marketing process.

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