Some insights to help inform your back-to-school marketing approach. 

Amid various changes at the app, the X experience is changing.

Meta's new chatbots would be like ChatGPT in your Facebook and IG experience.

Believe it or not.

The regular ‘Promoted’ signifier has disappeared and been replaced by a small ‘Ad’ marker.

Meta's looking to bring generative AI to Instagram users.

The renewed X management team has some big tasks ahead of it.